Over the past few years, home has become more than just a place—it's become the focal point of our lives. In partnership with RE/MAX, my agency team developed a timely, emotionally driven campaign that reflected the vast range of emotions buying or selling a home can stir up in all of us. The kicker—RE/MAX faced some tough challenges: a tricky market, fewer agents in the mix, and digital competitors popping up left and right.

We needed to show the world why RE/MAX agents are the unsung heroes of every home sale. Enter the "The Right Agent Can Lead the Way." With long-form films, 30s, and a few 15s, our team set out to push our storytelling to the next level.

As each character goes through the process, an agent is there to empathize with and advocate for them because sometimes the home-buying and selling journey is about a whole lot more than just the buying and selling.