Over the past few years, home has become more than just a place—it's become the focal point of our lives. In partnership with RE/MAX, my agency team developed a timely, emotionally driven campaign that reflected the vast range of emotions buying or selling a home can stir up in all of us. The kicker—RE/MAX faced some tough challenges: a tricky market, fewer agents in the mix, and digital competitors popping up left and right.

We needed to show the world why RE/MAX agents are the unsung heroes of every home sale. Enter "The Right Agent Can Lead the Way." With long-form films, 30s, and 15s, our team set out to push our storytelling to the next level.